Slay Your List-Building Game with Freebies People Actually Want
Let’s be honest—we've all downloaded a "freebie" that was basically a glorified checklist with zero substance.
And guess what? Your audience is so over that energy. If you're going to give something away in exchange for that golden email address, it better be worth it. Enter: the irresistible freebie.
Here’s how to make sure yours doesn't flop like a flat iron on humid day.
Step 1: Pick a JUICY Topic
No one wants a freebie that could be solved with a Google search. Your topic should be specific, valuable, and tied directly to your offer. Ask yourself:
✨ "What is one mini-win my ideal client would love to have today?"
Then give it to them. No gatekeeping.
Step 2: Choose a Format That Matches Your Energy
You don’t have to reinvent the digital wheel. Start with what feels fun and natural to create:
PDF Guide
Checklist
Quiz
Email mini-course
Swipe file or templates
Pro tip: It doesn't need to be long. It needs to be GOOD.
Step 3: Design Like You Mean It
You’re not out here serving up drab Word docs. Put your brand visuals to work. Use Canva (or let us help you at Wylde Blooms Media) to design something that looks as good as it reads.
Step 4: Make the Delivery Seamless
Once they sign up, your freebie should land in their inbox immediately with a side of sparkle. Use your email platform (hi, ConvertKit lovers) to automate it.
Don’t forget a thank you message that sets the tone and reminds them why they should stay tuned.
Step 5: Promote It Like It’s Paid
If you only talk about your freebie once, you’re basically whispering into the void. Post it weekly, turn it into a pinned post, mention it in your bio, create Reels around it—make noise.
BONUS: Connect It to Your Offer
Your freebie is the first date, not the wedding. So give them a taste of your magic and show them what’s next. Include a CTA to your paid offer, a discovery call, or your favorite service.
Bottom line? Freebies don’t have to be fluffy. When done right, they’re lead-generating machines that build trust, show off your expertise, and grow your list with people who actually want to hear from you.