How Do I Increase My Social Media Presence? (Let’s Get Real)

Okay, so you want to level up your social media presence? Well, buckle up, because it’s time to stop pretending like posting a pic every few weeks is enough. Spoiler alert: it’s not. In 2023, if you want to show up and actually get noticed, you’ve got to do more than just ‘exist’ on social. You’ve got to dominate. Ready to own that feed? Here’s how you do it.

1. Stop Posting and Start Showing Up

If you're posting once a week and wondering why no one’s engaging, let's just say... we need to talk. Consistency is key, honey, but I’m not talking about posting a random photo on a Tuesday and then ghosting the rest of the week. Show up consistently with purpose. You need to build a rhythm—post at least 3-5 times a week, and spread out your content throughout the week. Don’t expect to show up once every full moon and expect results. Be everywhere, all the time. Show your face, share your story, and actually engage with your followers. Your audience is there; you just need to give them something to interact with.

2. Content Quality > Content Quantity

You know what’s worse than posting once every 10 days? Posting garbage. No one cares about your 27th flat-lay coffee picture with a generic “Rise and Shine!” caption. Your content needs to stand out. Be creative. Be funny. Be bold. Content is about quality, not quantity, so stop just slapping things together to fill your feed. Your audience is smarter than that. They want real, they want authentic, and—dare I say it—they want fun. So, step it up and stop posting stuff that makes people roll their eyes. You got this, babe.

3. Engage Like You Mean It

If you think social media is a one-way street, let me just stop you right there. It’s called social media for a reason, and that means you actually have to socialize with your followers. Reply to comments, like and comment on other people’s posts, slide into DMs, start conversations. If you’re not interacting with your community, what’s the point of even being on social media? It’s not enough to just be a passive observer—you’ve got to engage to see results.

4. Hashtags Are Your Secret Weapon

If you’re not using hashtags, then girl, you’re playing yourself. Hashtags are the magic little doorways that let your content reach people beyond your followers. But hold up—don’t just throw a random #blessed or #foodie in there and call it a day. Use specific, niche hashtags that resonate with your target audience. Sure, the #love or #fitness hashtag might seem cute, but are those actually reaching the people who are going to click ‘follow’ after they see your post? Nope. So get strategic, get niche, and start thinking like a hashtag pro.

5. Be a Storytelling Pro (Because People Love a Good Story)

Let’s be real: Nobody cares about your latest sale or promotion unless there’s a story behind it. People crave connection, and the way you get that connection is by telling a compelling story. Share how you got started, how your product or service makes a difference, or even how you’re overcoming obstacles in your own journey. When you tell stories, you’re inviting your audience into your world and making them feel something. Get vulnerable. Be real. But most importantly, be consistent. Stories aren’t just for Instagram—they work for Facebook, LinkedIn, TikTok, and even Pinterest. So get comfortable with telling your story.

6. Embrace the Power of Video

Okay, so you’ve heard this a million times, but I’m going to say it again: video is king. If you're not using video yet—what are you even doing? Instagram Reels, TikToks, YouTube Shorts... video is where the engagement is. People are scrolling so fast these days that if you don’t capture their attention in the first 3 seconds, you’re out of luck. You need to be quick, fun, and to the point. Don’t overthink it. Just pick up your phone, hit record, and show up. Trust me, people will thank you for it.

7. Collaborate and Expand Your Reach

Stop trying to go it alone—collaboration is where the magic happens. Find other creators, influencers, or brands that align with your vibe and team up. When you collaborate, you get to tap into their audience and expand your reach like never before. Plus, it’s fun as hell. Host a giveaway together, co-create content, or even do a live stream. The more you collaborate, the more visible you become. So stop being a lone wolf and start building those connections.

8. Stop Overthinking the Algorithm

If you’re obsessing over the algorithm, you’re wasting your time. The truth is, no one really knows how the algorithm works. Sure, consistency and engagement matter, but trying to “crack the code” is like trying to predict the weather a month in advance. Instead of stressing over the algorithm, focus on creating killer content and engaging with your audience. When you’re consistent and genuine, the algorithm will start to play nice.

9. Give Your Followers a Reason to Stick Around

The best way to grow your social media presence is to create content that people can’t help but come back to. And I’m not talking about more generic “motivational quotes” (yawn). I mean giving them something of value—tips, tricks, behind-the-scenes, humor, inspiration, knowledge, or an actual solution to their problems. If you’re not giving them something that keeps them coming back, why should they follow you in the first place? If you want visibility, give your audience something to care about.

10. Use Social Proof (Because People Love to Follow the Crowd)

Want to boost your social media presence? Let others do the talking for you. Get reviews, testimonials, shoutouts, and user-generated content. Social proof works like a charm when it comes to building credibility and attracting new followers. When people see that others love you, they’ll want to join the party. So get those happy customers talking, show off their love for your brand, and use that good word of mouth to your advantage.

Wrap-Up:

Increasing your social media presence isn’t about hoping and praying that the algorithm favors you—it’s about showing up, being consistent, and engaging with your community. If you want to be noticed, you’ve got to do more than just post for the sake of posting. Create, engage, collaborate, and be genuine. It’s time to stop pretending like you can half-ass it. Own your space, own your audience, and go out there and make waves.

So, what’s your next move?