How to Grow Your Online Presence (And Actually Get Noticed)

So, you want to build your online presence? Good for you, because let’s be real—nobody is out here crushing it in 2023 by hiding in the shadows. But here's the catch: building an online presence isn’t just about slapping together some social media posts and hoping the universe (or your followers) magically notice. It takes strategy, consistency, and a dash of swagger to stand out. Ready to get started? Buckle up, because we’re about to get into it.

1. Stop Playing Small

I’m just going to say it: Stop hiding behind your logo, your products, or your perfectly curated Instagram grid. The key to building a killer online presence is letting people see you. Show your face, share your story, and get comfortable being you. Not the “brand-approved” version of you, but the real deal. Authenticity is sexy, and people want to connect with real people. So, stop being so elusive, okay?

2. Pick Your Platform (And Own It)

Here’s a little secret: You don’t need to be everywhere. Pick one or two platforms where your audience hangs out and OWN them. Don’t spread yourself too thin trying to keep up with every trend and new app that comes out. Are you a pro at Twitter rants? Stick to that. Insta queen? Stay in your lane. Whatever platform you choose, do it well. Show up consistently, be consistent with your messaging, and make your presence felt.

3. Consistency is Key—But Not in a Creepy Way

Let’s get this straight: Consistency doesn’t mean posting 5 times a day to be “relevant.” Nope. It means creating a steady rhythm with your content that keeps you top of mind without coming off as that annoying person in the group chat. Get a content calendar. Plan your posts. Create valuable, engaging content that connects with your audience. It’s not about spamming, it’s about showing up on the regular with stuff that matters.

4. Content is King, But Personality is Queen

You could post all the right content in the world, but if it’s missing your personality? No one’s going to care. People follow you because of you. So, yes, your content should be high quality, but it also needs to have flavor. Let your voice shine through. Whether you're funny, inspirational, or straight-up savage, let it out. If you’re not having fun with it, your audience isn’t going to either.

5. Engage Like a Human (Not a Bot)

Look, it’s 2023, and people still don’t get this. Social media is a two-way street. If you're just posting content and disappearing into the void, you’re missing the whole point. Engage with your audience. Comment. Respond. Like. Share. Create conversations. And for the love of all things digital, don’t use auto-comments. That’s like showing up to a party and handing everyone a business card without saying a word. Lame.

6. Don’t Just Sell, Give Value

You know what’s more annoying than a sales pitch in your face? Someone who only pops up to sell. If you’re building your online presence purely on pushing products or services, prepare to get ghosted. People don’t want to be sold to 24/7—they want to be helped. Educate, entertain, and inspire. Share valuable content. Post tips, behind-the-scenes, or stories that actually resonate with your audience. Make your brand the go-to source for what they need, not just the place where they swipe their credit card.

7. Own Your Niche, Baby

You can’t be everything to everyone, so stop trying. You’ll never stand out if you’re dipping your toes in every category just hoping someone will notice. Pick your niche and own it like you’re the damn queen (or king). When you focus on one thing and become the best at it, people will seek you out. They’ll start to recognize your expertise and connect you with your ideal audience. So don’t be afraid to get specific. The more niche, the more powerful.

8. Metrics Don’t Lie—So Pay Attention

Here’s where it gets real: if you’re still running your online presence like a guessing game, you’re doing it wrong. Analytics are your BFF. Start tracking what’s working (and what’s not) and adjust. If your audience is loving your Instagram stories, do more of that. If blog posts are a hit, crank them out. Your data tells you exactly what’s working, so stop ignoring it. Numbers don’t lie, darling.

9. Have a Killer Website That Works for You

Last but definitely not least—if you don’t have a website that works as hard as you do, you're missing out. Your website is your digital home, and you better make sure it looks the part. You don’t need some cookie-cutter template that looks like everyone else’s. You need a website that reflects your brand, gives your visitors a seamless experience, and helps you convert leads into clients. If your website doesn’t look professional, or worse—isn’t optimized for mobile—you’re doing it all wrong. Get on it.

Building your online presence is about being intentional, consistent, and real. Stop hiding behind your product or service, and show the world what you’re all about. It’s about you, your story, your vibe—and showing up where it counts. So, stop waiting for the "perfect moment" to get started. Own your online presence like the boss you are, and let’s make it happen.

Ready to slay? Let’s go.