5 Social Media Mistakes That Are Totally Sabotaging Your Business (And How to Fix Them)
Look, I hate to be the one to tell you this, but… your social media strategy? It might be working against you. You’re putting in the effort, you’re showing up, but the results? Crickets. And let’s be real—you don’t have time to be out here posting into the void.
If your engagement is flatter than last season’s trends and your sales aren’t rolling in, you might be making one (or more) of these common social media mistakes. But don’t worry, bestie—I’m about to help you fix it. Let’s get into it.
1. Your Branding is All Over the Place
One day, you’re posting minimalist neutrals, the next it’s neon chaos, and your captions? Sometimes professional, sometimes ✨unhinged✨. Babe, I love range, but your audience is confused. And confused people don’t hit follow, let alone buy.
💡 Fix It:
Pick your brand colors, fonts, and vibe—and stick to them.
Nail down your brand voice—are you the cool bestie, the expert mentor, or the hype queen? Choose and commit.
Use the same profile picture across all platforms. We’re building recognition, not playing “Guess Who?”
💄 Think of your fave brands—Glossier, Nike, Chanel. You’d know them anywhere. That’s the goal.
2. You’re Ghosting Your Own Audience
Posting and then vanishing? Yikes. Social media is not a one-way conversation, babe. If you’re ignoring your comments and DMs, you’re basically leaving people on read. And nobody likes that.
💡 Fix It:
Respond to every comment and DM (yes, even the “🔥🔥🔥” ones).
Spend 10-15 minutes daily engaging—like, comment, and actually talk to your people.
Ask questions in your captions so people have something to reply to.
👑 You want a loyal audience? Start acting like a good host at the party, not the guest who Irish exits.
3. You’re Giving Infomercial Energy
If every post is “BUY THIS! SHOP NOW! BIG SALE!”—we have a problem. No one came here for a 24/7 commercial break. Social media isn’t about selling, it’s about connecting. Hard-selling every post? That’s a one-way ticket to Unfollow Town.
💡 Fix It:
Follow the 80/20 rule: 80% value-driven content, 20% promo.
Share behind-the-scenes moments, client stories, and relatable content.
Give free value—tips, insights, or industry tea. When you help people for free, they trust you enough to buy later.
💰 Sell without selling. Think “soft launch energy” instead of “BUY NOW OR ELSE.”
4. You’re Posting Randomly with No Strategy
Listen, I love a spontaneous moment, but “posting when you feel like it” is not a content plan. If you don’t have a strategy, you’re basically throwing spaghetti at the wall and hoping something sticks. Spoiler: That’s why you’re stuck in the engagement struggle bus.
💡 Fix It:
Use a content calendar to plan posts in advance.
Have a posting schedule (ex: 3-5 times a week).
Mix it up—reels, carousels, stories, and static posts all serve different purposes.
📆 Having a plan = no more “OMG I forgot to post today” panic attacks.
5. You’re Still Avoiding Video (Babe, It’s 2025)
If you still think you can grow on social media without video… I hate to break it to you, but you’re playing yourself. Instagram is pushing Reels, TikTok is thriving, and video is getting more engagement than anything else. It’s not a trend—it’s the game.
💡 Fix It:
Start simple: Quick tips, behind-the-scenes, product demos.
Use trending audio to boost your reach.
Repurpose your best-performing static posts into videos.
🎥 Video content isn’t the future, babe—it’s now. Time to get on board.
The Bottom Line? Fix These & Watch Your Social Media Thrive.
Social media should be working for you, not stressing you out. Fix these mistakes, and you’ll see the difference—better engagement, stronger branding, and an audience that actually wants what you’re selling.
✨ Final Tip: Show up, be consistent, and don’t overthink it. ✨
And if you want a no-BS strategy that actually gets results? Hit me up. Let’s make your social media pop without the stress. 💅