3 Types of Content EVERY Social Media Account Needs in 2025
If you're feeling like you're doing all the things on social media but not seeing the results you want, pause right here. Because chances are, you're either missing a key type of content or leaning too heavily on just one kind.
In 2025, it’s not about posting more—it’s about posting smarter. That means strategically cycling through three types of content that work together to attract, nurture, and convert. Here’s what your content mix should look like:
1. Top of Funnel (Attract)
This is the "get seen" phase. Think of this as your digital handshake with new audiences. This content should be scroll-stopping, highly shareable, and super relatable.
What this looks like:
Memes that make your niche laugh
Relatable quotes or tweet-style graphics
Trends or commentary that show you "get it"
Goal: Reach new people and get them to hit that follow button.
2. Middle of Funnel (Nurture)
Now that they’re here, why should they stay? This is your time to shine as the expert and the guide. Share content that builds trust, positions you as the go-to, and deepens your connection with your audience.
What this looks like:
Educational posts or mini-tutorials
Behind-the-scenes content
Thoughtful storytelling about your process or values
Goal: Turn followers into warm leads who know, like, and trust you.
3. Bottom of Funnel (Convert)
This is where you go from content to clients. You have to talk about your offer—clearly, consistently, and confidently. And no, this isn’t being too salesy. This is letting people know how they can work with you.
What this looks like:
Testimonials or case studies
Client wins or before/afters
Direct calls-to-action to book, buy, or join
Goal: Drive action. You’re here to help—don’t make them guess how to say yes.
Quick Tip: Depending on your current goals, you may focus more heavily on one type of content. Launching something? Lean into conversion. Trying to grow? Go hard on attraction. Building trust in between? Nurture, nurture, nurture.
No matter what, make sure your content is doing something for you at every stage of the funnel.
Let it be easy. Let it be aligned. And let it work for you.
You've got this.